Lamborghini – a Ferrari Killer?

Just like when talking about Ferrari, Lamborghini projects a clear image of power and wealth to those who own one of these super vehicles. This is an Italian company founded by Ferruccio Lamborghini in 1963, so it can be said that this car manufacturing company is fairly new, but it has kept an excellent quality and performance record which rivals that of Ferrari.

Unlike Ferrari’s founder (Enzo Ferrari), Lamborghini’s founded did not have a passion for racing cars like Enzo did, quite the contrary, Ferruccio Lamborghini had a tractor factory!. This tractor factory was indeed the financial base used to create the car company Lamborghini.

The origins of the company as told by Ferruccio Lamborghini’s son is quite amazing. It turns out that Ferruccio went to meet Enzo Ferrari at his factory to complain about he quality of the clutch in the Ferrari 250 GT which he owned at the time (this is a sports car model of the 1950’s). Enzo Ferrari then sent him away by telling him to go drive tractors because he didn’t know how to drive cars. Lamborghini then had his Ferrari’s clutch dismantled and realized that the clutch manufacturer was the same company which provided the clutches for his tractors!, Lamborghini then found a spare part in his warehouse which the thought might solve the problem and voila!, it did the job indeed. Ever since, Lamborghini became a dissatisfied Ferrari client and aimed to beat Ferrari in his own game.

Ferruccio then decided that his cars would have a V12 engine so he hired Giotto Bizzarrini who worked under Ferrari’s engine development team in the past.

And as it turns out, Ferrari and Lamborghini are two automotive groups which are considered rival companies, and equivalents in quality as well as price.

Ever since its creation, Lamborghini has experienced continuous sales growth. It’s cars are among the most powerful, expensive and exclusive in the world, they feature several exclusive characteristics such as high tech V10 – V12 engines, carbon fiber construction and custom styling by the most prestigious automotive designers such as: Franco Scaglione, Zagato, Marcello Gandini, etc.

Among the most recent popular models produced by this company we have: the V12 Lamborghini Diablo reaching a maximum speed of 330km/h; the V12 Lamborghini Murcielago; the V10 Gallardo; the V12 Murcielago LP640 and last but not the least the one of a kind Lamborghini Reventon debuted at the 2007 Frankfurt Auto show. This vehicle manufacturer is without a doubt one of the best in the world.

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Midnight Purple Nissan Skyline

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Report of Chinese Automobile Industry under International Financial Crisis, 2009

The International financial crisis in 2008 has seriously affected the global automobile industry. Four largest automobile companies lost their previous prosperity and looked for breakout to save them. There is no exception for Chinese automobile industry, which is still in its rising period.

 

In 2008, the yields of Chinese automobile were 9.3451 million, increased by 5.2% of last year. But the growth speed decrease by 16.8% of last year. The total automobile sales volumes reached to 9.38 million, rising by 6.7% compared with 2007, but the growth speed declined by 15% compared with 2007. There was a sharp reduction in the profits of Chinese automobile manufacturers. 

 

In 2008, FAW Volks, Shanghai Volks and Shanghai GE stood the top three sales volumes respectively in Chinese automobile market. However, the independent brand, such as Chery, dropped in market shares, totally accounting for only about 25.92% in the whole automobile sales volumes.  

 

In order to promote the development of Chinese automobile manufacture under international financial crisis, Chinese government approved the Revitalization Plans of Automobile Industry in January of 2009. The major contents concluded: reducing the purchase tax of passenger automobiles with low emissions; offering purchase subsidy policy to specific targets so as to promote automobile consumption; advancing Mergers and acquisitions among automobile industry; supporting Chinese automobile manufacturers to develop independent innovation and technical reform; driving the development of electric powered automobiles and its crucial accessories; supporting Chinese automobile manufacturers to develop independent brands; speeding up the export base construction of automobile and accessories.

 

Compared with the international automobile patterns, China is getting to be the manufacture center and cost center. Under the existing circumstances, Chinese automobile manufacture has an advantage of low cost compared with the developed countries. However, various costs are rising in Chinese automobile industry. As far as accessories are concerned, China has no advantage in the high quality accessories. The medium quality accessories have been developed in recent years. China has to compete with India and Vietnam in the low quality manufacture, such as batteries and tires etc.

 

From the part of Chinese automobile industry, international financial crisis is not only challenges but also opportunities. Chinese automobile market has a huge development potential in the fields of Mergers and acquisitions, accessories and new energy automobiles. 

 

The analysts of our company cooperated with some experts in Chinese automobile industry to write this report, with the purpose of helping the domestic and international persons to tide over, discover opportunities in Chinese market, and cope with the challenge from international financial crisis.

 

Readers can obtain more following information in this report:

- Productions and Sales of Chinese Automobile Industry

- Imports and Exports of Chinese Automobile Industry 

- Favorable Elements for the Development of Chinese Automobile Market

- Unfavorable Elements for the Development of Chinese Automobile Market

- Prediction on the Sales Volumes of Chinese Automobile, 2009-2012

- Influences of International Financial Crisis on the Local Automobile Manufacturers in China

- Influences of International Financial Crisis on the Foreign Funded Automobile Manufacturers in Chinese Market

- Import and Export Trends of

- Sales Targets of Major International Automobile Enterprises in China, 2009

- Short, Medium and Long Term Influences of Revitalization Plans of Automobile Industry on Chinese Automobile Industry

- Subsistent Opportunities of Chinese Automobile Industry under International Financial Crisis

  

If you are interested in this report, please visit Report of Chinese Automobile Industry under International Financial Crisis, 2009 to get details

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